Privacy Policy
Effective Date: March 27, 2025
This Privacy Policy outlines how Pacefactory Inc. (“Pacefactory”, “we”, “our”, or “us”) collects, uses, and protects personal data when you interact with our website, platform, and services. We are committed to maintaining your trust by handling your data responsibly and transparently.
1. Who We Are
Pacefactory Inc. is a Canadian-based provider of video analytics technology for manufacturing businesses. We serve clients globally from our headquarters in Ontario, Canada.
Business Address:
Pacefactory Inc.
481 North Service Rd W A15
Oakville, ON L6M 2V6
Canada
2. Information We Collect
We collect the following types of information:
a. Information You Provide
- Business contact information: name, email address, job title, company name, phone number (if provided)
- Communications: messages, emails, meeting requests, and form submissions
- Billing and account information for customers
b. Information We Automatically Collect
When you interact with our website or marketing assets, we collect:
- IP address and geolocation data
- Device and browser type
- Pages visited, time on site, referral source
- Click behavior and form interactions
3. Tracking Technologies and Tools
We use standard tracking tools for analytics, marketing, and performance optimization, including:
- Google Tag Manager
- Google Analytics 4 (GA4)
- Hotjar
- HubSpot tracking pixel
- Google Ads
- Meta (Facebook/Instagram) Pixel
- LinkedIn Insight Tag
These tools allow us to understand how visitors use our website, run retargeting campaigns, and measure ad effectiveness. You can manage cookie preferences through your browser or use tools like YourAdChoices.
4. Legal Basis for Processing (GDPR Compliance)
For users in jurisdictions with data protection laws such as the GDPR, we process your personal data based on one or more of the following lawful grounds:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Our legitimate interest in providing and improving our services
5. How We Use Your Information
We use collected data to:
- Communicate with prospective and existing customers
- Deliver and improve our services
- Respond to inquiries and provide support
- Analyze user behavior to enhance our website and offerings
- Conduct advertising, marketing, and remarketing campaigns
- Comply with legal and regulatory obligations
6. Sharing and Disclosure
We do not sell your personal information to third parties.
We may share your data with:
- Trusted service providers (e.g., analytics platforms, CRM systems, cloud storage)
- Law enforcement or regulators, if required by law
- Business successors in the event of a merger, acquisition, or asset sale
All third parties are bound by confidentiality and data protection obligations.
7. International Data Transfers
Your information may be stored and processed in countries outside of your own, including Canada, the United States, and others where our service providers are located. We take steps to ensure your data is adequately protected in line with applicable laws.
8. Data Retention
We retain your personal data only as long as necessary for:
- Business purposes outlined in this policy
- Legal or regulatory compliance
- Ongoing customer relationships
If you wish to have your data deleted, you can contact us at any time.
9. Your Rights
You may have the right to:
- Access the personal data we hold about you
- Correct inaccurate or outdated data
- Request deletion of your data
- Object to or restrict certain types of processing
- Withdraw consent (where applicable)
To exercise these rights, please email us at info@pacefactory.com.
10. Data Security
We use industry-standard security measures to protect your data, including encryption, access controls, and regular audits. No method of transmission is 100% secure, so we encourage you to contact us if you believe your data has been compromised.
11. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes to our practices or legal requirements. The latest version will always be available on our website with the "Effective Date" listed at the top.
12. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
Email: info@pacefactory.com
Address: 481 North Service Rd W A15, Oakville, ON L6M 2V6, Canada
